Nowaco

NOWACO is a market leader in the frozen vegetables and fruit category, and customers have been choosing its products for years. That’s why we approached the redesign with sensitivity—so even more conservative shoppers can easily find their favorite product in the freezer and be sure it’s the mix that makes the best svíčková 🙂

It was important to preserve the blue color and the black device used for the product name.
The portfolio is now divided into several segments, with their benefits clearly communicated on the packaging.

The food shot is now much more appetizing and helps with quick orientation on how to use the product (a pot for cooking vegetables, a wok for Asian dishes, a bowl for fruit, etc.).

Enjoy your meal!