Giallo Rossa
The entire visual identity of Giallo Rossa is inspired by the AS Roma — from the color palette to the she-wolf mascot, who, just like the restaurant’s owners, is a proud supporter of the Roman team.
The core element of the new identity is a logo featuring the GR monogram, stylized into the shape of a pizza. This makes it simple, memorable, and directly connected to the main product — authentic Italian pizza.
The new visual style also includes menu boards, which we adapted to different environments with an emphasis on key values such as lightness, taste appeal, and the authentic atmosphere of a pizzeria. Special attention was also given to menu boards designed for promotional offers.
The new identity is further enhanced by a playful and friendly she-wolf mascot, reflecting the owners’ passion for their favorite club, AS Roma. The she-wolf acts as a fan, adds emotion to the visuals, and helps build a connection with customers.
