Studentská pečeť – sustainable
Key visual for the campaign “I Play Fair with Nature” featuring illustrations
We all know that Studentská pečeť isn’t exactly a model of self-restraint. Who could resist when a classmate, colleague, or partner brings it—let alone unwraps it? But we’ve got great news! This delicious chocolate can be sustainable—thanks to Nestlé.
Our creative studio focused on a packaging design that strengthens the brand identity of Studentská pečeť. You can rely on it being made from 100% sustainably sourced cocoa, meaning it supports environmentally responsible farming and protection of nature. What’s more, the packaging is 100% recyclable! This message is clearly communicated through a bold paper-texture speech bubble, which is a key element of our brand redesign.
This way, we can all enjoy great taste while also contributing to a better planet. So indulge in sweet moments knowing you’re enjoying something that truly matters!
As part of the “I Play Fair with Nature” campaign, the key visual builds on the advertising spots and reinforces the brand identity. Packaging design and graphic design are key areas we focus on, ensuring that our product packaging effectively resonates with consumers.
This way, we can all enjoy great taste while also contributing to a better planet. So savor those sweet moments, knowing you’re indulging in something that truly makes a difference!