Pribináček - Krupička

We’ve all known Pribináček since childhood, just like semolina porridge. Now comes a new addition – Pribináček Krupička. With this, the brand enters a new category, which is also reflected in the updated design. It was important to preserve iconic brand elements such as the logo and the little cat mascot, while strongly communicating the semolina aspect. The cat now appears among wheat stalks alongside a bowl full of delicious semolina—just the way you know it!

You can enjoy it in milk or cinnamon flavor, and it tastes great both warm and cold. This is also подтверждено by its award in the Volba spotřebitelů in the Czech Republic and Slovakia.

At Yellow Shapes, we worked not only on the packaging design but also on the key visual, which you can encounter in both print and digital formats. The visual concept is clean and simple—just like the ingredients of Pribináček Krupička. The main focus is on the product itself, complemented only by elements already familiar from the packaging.