Bambino and its iconic tube format

Have you spotted this red icon among processed cheeses on the shelves? And have you tried it? We have—and we didn’t stop at just one taste. Bambino by Savencia has undergone a shift in communication, which is also reflected in its packaging.

It now highlights its unique composition, unmatched in quality on the market. Bambino Original contains 100% Emmental in its cheese component—something you won’t find elsewhere, and you can definitely taste the difference, just like we did. This benefit is communicated through an icon as well as the claim “The true taste of cheese.”

For Bambino lovers who enjoy a variety of cheese flavors, new variants “parenica” and “blue cheese” have been introduced. The designs retain the iconic dominant red color, which is essential—the red tube itself is a mascot of the brand. The red is complemented by color coding, appetizing cheese visuals, and icons highlighting 100% blue cheese and 100% parenica in the cheese component.

Extra Emmental Bambino doesn’t use the word “extra” in its name for nothing. As the design suggests, it’s filled with Emmental from head to toe—and not just any Emmental, but a true French original. In this case, the iconic red had to make room for the cheese, which is why it now appears in a ribbon connected to the quality seal.
With Bambino, you’ll enjoy not only the taste but also plenty of cheesy humor—just like we did. After all, cheese from a tube can be used to paint!