Honest Production Globus – visual style and packaging design
In 2017, we had the honor of creating a visual style for an entirely new private-label concept by the German retail chain Globus. This project was incredibly interesting and inspiring for us. We worked closely with the client, who allowed us to gain insight into the production process and meet the employees, whose honest work we deeply appreciate. This greatly influenced our approach and helped us create a visual style that feels much more authentic.
On the packaging, we aimed to capture the personality and craftsmanship behind each product. Illustrations of chefs, bakers, butchers, pastry chefs, pizzaiolos, and other professions are inspired by the real people behind the production. Every detail and gesture reflects the care and mastery that Globus offers its customers.
All Honest Production Globus products are made directly in the heart of Globus. The illustrations are complemented by photographs of fresh ingredients, emphasizing quality and freshness.
Our work didn’t end with packaging design. We enthusiastically moved on to implementing the concept directly in stores and restaurants. We created eye-catching large-format graphics, kids’ corners themed around Honest Production Globus, merchandising elements featuring production characters, POS materials, and even details such as price tags. Together, all of this forms a cohesive whole and creates an atmosphere that draws customers into the world of Poctivá výroba Globus.
In this overview, we present just a small sample of what we created for Globus.
Jsme rádi, že jsme mohli být součástí této cesty, která se zaměřuje na spojení s lidmi a vyzdvihování kvality. Je nám ctí, že se tato cesta po úspěchu na lokálním trhu prosadila i na trh německý.
