Association of Audiovisual Dramaturgs
Client: Asociace Dramatargů v Audiovizi
Type: Branding, Digital, ESG, Packaging
Logo and visual identity for the Asociace dramaturgů v audiovizi
When creating the new logo and visual identity for the Association of Audiovisual Dramaturgs, we aimed to capture the creativity, innovation, and collaboration that are essential to dramaturgs. These qualities are embodied in the logo’s minimalist design, with letters interconnected into a unified whole. The black-and-white color scheme doesn’t overpower the content but instead allows it to stand out.
We designed the visual style to be not only consistent but also flexible across various applications. The unifying element is a circle that encompasses all the aforementioned values as well as a reference to audiovisual media. This gives ADA a professional look that strengthens its reputation and allows it to stand out across all platforms.
