Ledové kaštany
Ledové kaštany – the original by Nestlé – is based on a traditional recipe used since 1966. For this reason, we chose an evolutionary approach for the redesign of this iconic brand. Long-time and nostalgic fans of Ledové kaštany can therefore easily find their favorite bar on the shelves.
Our goal was to visually express the product’s signature long-lasting taste experience and attract the attention of new customers. A new element with a chocolate texture has therefore been placed beneath the logo across the entire Ledové kaštany portfolio, enhancing its perceived deliciousness.
The color tonality has also been adjusted. While the brand’s typical colors remain the same, their shades are now darker. This gives the product a more premium look that better reflects its quality.
Deliciousness, just like nostalgia, is key to the Ledové kaštany brand. That’s why we placed the bar in an environment full of tasty ingredients in the key visuals.
With this redesign, we believe we preserve nostalgia in a modern package, appealing to all lovers of honest chocolate—including ourselves.