Král sýrů

The first step in the redesign of the Král sýrů brand was a limited edition of the Original variant, released to celebrate the brand’s 100th anniversary.

In the upper part of the packaging, the so-called “umbrella” was redesigned — the original color-coded pattern was replaced with a stylized hermelín cloak, evoking a festive and premium character. The color coding of individual variants was moved to the lower part of the packaging, where the 100th anniversary was also prominently highlighted.

Following the positive response to the limited edition, a redesign of the entire product range was developed. In addition to visual changes, the recipe was also innovated — the flavor is now embedded inside the cheese, delivering a more intense taste experience and a more contemporary take on a popular product.