Everything for Bageterie Boulevard
We’ve been working with Bageterie Boulevard since 2015. Over that time, we’ve delivered hundreds of projects and designs, dozens of video and radio ads, and thousands of ideas — while also enjoying plenty of baguettes and baked potatoes along the way.
Our collaboration is long-term, so we don’t need lengthy briefs. Thanks to mutual understanding and empathy, a couple of sentences is often enough. That gives us even more space to have fun developing concepts and designs.
Given this long-standing partnership, we can confidently say we’re one of the few — perhaps the only — studios with such extensive experience in the fast food sector.
Motion design for the “Zase velký kulový” advertising campaign
We were given the static visual — our task was to bring it to life.
Portuguese Chef Menu for Bageterie Boulevard
For the visual of the Portuguese menu, we wanted to capture the atmosphere and authenticity of local cuisine. The tiles, which form the foundation of this Chef Menu’s visual style, were not simply colored in Photoshop — instead, we decided to create a real, physical base for the photographer (Ateliér Cotashon).
We purchased actual tiles, hand-painted them, fired them in a kiln, and then added a final patina in the photo studio. Almost our entire team was involved in the process — whoever had a moment was painting tiles. 🙂
The whole process was later published in the professional magazine FONT.
Advertising campaigns
Concepts for advertising campaigns, including copywriting, which Bageterie Boulevard primarily executes as part of sponsorships of various cultural events. Alongside the key visuals, we also created motion design for most of them.
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Product illustrations for menu boards
Some Bageterie Boulevard locations include so-called creperies, where you can order a crêpe or a good coffee, and instead of product photography, they use illustrations.
Product and seasonal menu boards with photography
When a new product needs to be introduced or a specific item highlighted, a menu board is created. Our role is to design the composition, lighting, background, props, and additional elements such as steam or smoke to stimulate the customer’s appetite.
Campaign to support the BB Box
We created the script, storyboard, and illustrations. We then sent everything to Mixpoint, where the entire spot was produced, sound-designed, and voiced over. Part of the spot was then used, and we additionally incorporated an invitation to a film festival — which, due to COVID restrictions, had to be enjoyed at home rather than in cinemas.